Making a website builder start closer to finished
Improving Learnyst’s website-template system so creators could start from relevant, responsive structures instead of a generic library with inconsistent quality and weak discoverability.
Some product visuals have been simplified or reconstructed to protect confidential platform and customer information.
A collaborative project. Website and page cleanup and template creation were shared with another designer; I owned the demand-data analysis, segment blueprint prioritisation and competitor benchmark review.
More templates were not automatically a better starting experience.
The audit found eleven website templates and a section library of 220 sections that was heavily unbalanced. The count was never the problem.
Organize templates by user intent, not builder terminology.
“Squeeze page” is a builder’s word.
“Lead & enrollment” is what the creator is actually trying to make. Organising by intent rather than builder terminology is most of the improvement.
Build where customer demand is highest first.
Segment priority came from response data rather than designer preference. Template creation was prioritised against this ranking — the part of the project I owned.
Five of the ranked segments from the response data.
A template wasn’t done when it looked finished.
Four things had to be true before it could be published — and two of them are about being found, not about design.
Adding more templates before cleaning the library would scale the problem.
Audit, rename, tag — then fill the gaps. Expansion last, because a bigger library with the same taxonomy is just a harder library to search.
The template system moved toward the creator’s business.
Templates organised by creator intent, prioritised against real demand and held to a quality contract. Publication-rate, CSAT and generation improvements were measurement plans in the project documents, not confirmed outcomes — so none are claimed here.
This project taught me that platform quality is not only the quality of each template — it is also naming, taxonomy, prioritisation and the ability to find the right starting point.