Giving admins promotional control without giving them a design tool
Designing a configurable promotional banner system that lets admins publish offers and calls to action across website, homepage and sales-page surfaces while preserving responsive and publishing rules.
Some product visuals have been simplified or reconstructed to protect confidential platform and customer information. Promotions shown are fictional.
A promotional banner looks simple until admins can configure everything.
Slides, responsive settings, navigation, pagination, autoplay, spacing, image fit, links, expiry, mobile behaviour, publishing, placement, reporting. Expose all of it at once and the admin meets a wall of settings.
Powerful configuration needs progressive disclosure.
Four layers, opened in the order an admin actually thinks in.
Content first — most promotions never need anything past it.
The slider is a container. Each slide owns its own state.
Up to five slides, each with its own destination and its own expiry — which is why a slider can keep running while one slide inside it quietly stops.
Saved is not the same as live.
Editing a published slider produces changes that exist but aren’t out yet. The product requires republishing — so the state between the two had to be visible rather than assumed.
Responsive configurability, for where automatic adaptation isn’t enough.
A wide promotional image rarely crops well to a phone. Separate mobile slider and slide settings exist for correction — not as a duplicate of every desktop setting.
Content management and performance feedback live in the same loop.
Views, click rate and placement context sit beside the thing that produced them, so improving a promotion doesn’t mean leaving the tool that publishes it.
- 01Create
- 02Publish
- 03Place
- 04Measure
- 05Improve
A reusable promotion surface admins could control themselves.
Used effectively by multiple clients to promote content and offers within their platforms. No click-through or revenue figures are claimed.
This project taught me that configurable B2B UX is often about deciding what not to expose at the same time.